Lutz tells the story of Cadillac then-boss Jim Roche, and a drawn-out mission to get the Wreath and Crest's Christmas card just right. After countless versions, a simple painting of a boy with a sled turned into a Cadillac driving to a mansion along a snow-covered drive.
The point? Lutz's example shows in glaring detail the level of corporate waste and inefficiency that characterized GM through much of the post-war period. That culture, and the lack of an iron-fisted leader, are what Lutz blames for dragging the company down. Check out Lutz's full thoughts here.