Facebook users choose "Mayhem" as name for new Mustang V6 performance package

The Ford Mustang name is among the most iconic in the world, and performance variants like the Boss, Shelby and Bullitt are almost as memorable in the eyes of enthusiasts. While those names were no-doubt spawned by committee, the newest Mustang variant was given its name on Facebook.

Ford opened up a competition on the Mustang Facebook page to name the new V6 Performance Package, and "Mayhem Mustang Package" won out. The winning submission, which came from Jeremy Marler in North Carolina, was chosen from over 3,000 entries. Marler's entry wins him a three-year lease on a 2012 Mustang with his Mayhem designation.

The Mayhem package features a 305-horsepower, 3.7-liter V6, front and rear stabilizer bars, suspension and brakes from the Mustang GT and a 3.31 performance rear axle. To help differentiate the Mayhem Mustang from its less capable siblings, the variant will be given unique 19-inch wheels wrapped with Pirelli performance rubber and Mayhem badging throughout.

The Mayhem package sounds like a performance bargain to us, and the name isn't too shabby, either. Hit the jump to read over the Ford press release.
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Ford Mustang Facebook Fans Choose 'Mayhem' as New Name for V6 Performance Package

The Ford Mustang V6 Performance Package has been given a new name – "Mayhem Mustang Package" – thanks to a Facebook contest that asked for the help of nearly 1.4 million Mustang fans
More than 3,000 submissions were made to the Facebook page and nearly 6,700 users installed the "You Name It" app. The winner, from North Carolina, receives a three-year lease on a 2012 Mustang with the Mayhem Mustang Package
Mayhem Mustang Package combines lightweight 305-horsepower all-aluminum V6, a 3.31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance

Dearborn, Mich., May 9, 2011 – The Ford Mustang V6 Performance Package delivers on "fun, fast and affordable," and now it has an all-new name to go along with that. After Ford reached out to the nearly 1.4 million fans on the Mustang Facebook page, "Mayhem Mustang Package" has been chosen as the new name.

"We saw great enthusiasm from fans, with tons of creative, unique names coming in," said Brian McClary, Ford social and emerging media specialist. "The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package."

More than 3,000 submissions were made to the Mustang Facebook page and nearly 6,700 users installed the "You Name It" app that let them participate in the contest. The winning submission came from a fan in Charlotte, N.C., who has won a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.

Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five names. A gallery on the page let visitors see all of the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package.

Each finalist was run through trademark, copyright and brand approvals. The Mayhem Mustang Package will be used as the name on all Mustang sales, marketing and communications materials.

High-tech horsepower
The Mayhem Mustang Package takes advantage of Mustang's 305-horsepower all-aluminum Ti-VCT V6 engine's lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or road trip.

Borrowing from Mustang GT, the Mayhem Mustang Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car's slimmed-down curb weight of less than 3,500 pounds.

The 2012 Ford Mayhem Mustang Package includes:

3.31 rear axle ratio for quicker off-the-line acceleration
Mustang GT coupe front and rear stabilizer bars
Mustang GT front struts and rear shocks/springs
Shelby GT500 rear lower control arm
Unique 19-inch wheels
Pirelli performance tires for improved grip
Mustang GT front and rear brake calipers with Performance Friction pads
Strut tower brace for increased body rigidity
Unique electronic stability control calibration with sport mode for performance driving
Unique badging

Ford Mustang Information

Ford Mustang

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