The Super Bowl is right around the corner, and that means one NFL player is close to winning their dream prize. No, we're not talking about the Lombardi tropy, but the Pete Rozelle MVP award, and more importantly the prize car that goes along with it. This year, the winner will get to feel the breeze through their un-helmeted hair because General Motors is supplying a 2011 Chevrolet Camaro Convertible for the most valuable player.
Previously, GM supplied a long string of Cadillacs for Super Bowl MVPs, and the Escalade proved to be the most popular ride of choice. Now the General is using the coveted NFL stage to highlight its newest drop-top... probably a better way to spend its money considering a 30 second spot costs up to $3 million. Wait... GM is doing that too. No matter, check out the press release after the break for the official announcement.
[Source: General Motors]
DETROIT – The Most Valuable Player of Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers on February 6 will receive a 2011 Camaro Convertible, Chevrolet announced today.
A media panel and fan vote on www.superbowl.com will determine the MVP Award winner, announced during the Super Bowl XLV Postgame Show on Fox, presented by Chevrolet.
"The new Camaro Convertible arrives in dealerships in February and will be a fitting reward for the MVP," said Rick Scheidt, US vice president of Chevrolet marketing. "It's a great opportunity for Chevy to have Camaro play a role on one of the world's biggest stages, the Super Bowl."
The Camaro Convertible will appear on the field during the postgame celebration in North Texas. The convertible continues the momentum of Camaro, which has taken the lead in its segment in the United States. Available with an efficient 3.6-liter Direct Injection V6 engine, or as the V8-powered, 426-hp SS model, Camaro now features a power convertible top for the unequalled fun of open-air driving.
The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the Camaro Convertible. The MVP will be available following the winning coach's news conference on Monday, February 7 at 8:30 a.m. CST at the Super Bowl XLV Media Center, Houston B-C (3rd Floor).