Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise
during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five percent. That includes running a Chevrolet
-focused spot during Super Bowl XLV. The news comes courtesy of GM
marketing VP Joel Ewanick, who says that we can expect a rash of new advertising projects.
These include a new TV spot highlighting the Chevrolet Camaro
and a new tagline for Cadillac
, so get ready to hear plenty about "The New Standard of the World" in the near future. Likewise, Chevrolet
will try on a new slogan after "Excellence for All"
proved to be a dud
. Exactly when these new marketing efforts will start popping up on our TV sets is still to be determined.
[Source: Automotive News
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