Other automakers have taken notice of Daimler's successful carsharing program and are working on similar projects of their own. PSA Peugeot-Citroen offers a business-to-business carsharing service in France and BMW on Demand provides members with short-term access to the automaker's vehicles in Germany.
In the interest of turning a profit, automakers are keeping a watchful eye on the success of carsharing. Automotive News (sub. req.) reports that Daimler's Car2go service in Germany has actually convinced people to forego buying a Mazda or Fiat model, instead choosing to share a vehicle with others. In general, carsharing programs rarely turn a profit. However, automakers hope that by swiping sales from their competitors and enrolling members who aren't interested in buying a vehicle but are willing to pay a small fee for the use of an auto, a lucrative carsharing business will materialize.
[Source: Automotive News – sub. req.]