When the GE WattStation was unveiled in July, we didn't know it would be so tremendously popular with the young and hip. But, as you can clearly see in the 30-second documentary clip after the jump, the frisbee-on-a-pole electric vehicle charger is exactly what 20-somethings like to see when they go on a road trip to a bonfire on the beach and or to an urban center. The clip is all smiles and ease, so much so that we almost think it's trying to sell us something. Oh, wait, it is.
The ad was apparently aired for the first time last night and leaves no doubt that GE is trying to make good on its promise that the glowing circle of the WattStation will become the new icon for electric car drivers. Designed by industrial designer Yves Behar, the stand can handle Level 1 or 2 charging and is being used with Project Get Ready, a non-profit initiative to promote electric vehicles. One way it will do this is by making the charging stations relatively affordable. Residential versions will cost between $1,000 and $1,500, while the commercial models seen in the ad will run between $3,000-7,000 depending on order specifications (installation is extra). The first residential WattStations should be available before the end of 2010. You can see Behar discuss the design of the charger here. Thanks to Keith R. for the tip!