Browning has held many executive sales and marketing positions within the automotive industry. He was recently tasked with managing the national sales team for all of the Volkswagen Group brands. Now, Browning will be a driving force behind the automakers push to become a leading brand in the United States.
VW Group recently invested $1 billion dollars in a new Chattanooga assembly plant and is also planning a large marketing campaign to rally sales around the redesigned Volkswagen Jetta. The target sales goal for 2018 is 200,000 Audi models and 800,000 Volkswagen models – high goals, indeed.
Congratulations to Mr. Browning and the Volkswagen Group.
Jonathan Browning will direct U.S. growth strategy for transition to volume brand
Herndon, Va. (Sept. 13, 2010) - Volkswagen Group of America announced today that Jonathan Browning, 51, has been named President and CEO of Volkswagen Group of America effective October 1, 2010. He is currently responsible for the global directing of the Volkswagen Group's National Sales Companies (NSC).
"Volkswagen will play an even stronger role in the important U.S. market going forward, said Christian Klingler, Member of the Board of Management of Volkswagen AG for Sales. "Jonathan Browning is an acknowledged expert on this market, its customers and its sales structures."
Jonathan Browning succeeds Stefan Jacoby, who has left the company. Browning has held numerous executive sales and marketing posts worldwide at General Motors (GM) and Ford Motor Company. He was vice president of European sales, service and marketing at the GM Group from 2001 to 2008, and simultaneously chairman of Vauxhall Motors from 2006 to 2008, becoming GM vice president of global sales, service and marketing in 2008. Browning worked for the Ford Group from 1997 to 2001, first as executive director of marketing for Ford Europe and then as the global managing director of Jaguar. He moved to the Volkswagen Group in June 2010.
"The U.S. will always be one of the largest and most important markets for automobiles," said Klingler, adding that this affords the Volkswagen Group significant growth opportunities. Klingler also reiterated the target to sell 200,000 Audi brand models and 800,000 Volkswagen brand models in 2018. "Volkswagen and Audi will become leading brands in the U.S."
Volkswagen Group is investing one billion dollars in the new Chattanooga plant, will be launching a unique marketing offensive in the U.S. and recently celebrated the world premier of the Jetta in New York's Times Square. According to Klingler: "The Group's board and top management fully support this market and its customers."