Way back in 2005, General Motors
decided it needed a small four-door sedan in order for Cadillac
to compete in Europe. The end result? The Cadillac
BLS. The car was little more than seriously restyled Saab 9-3
(itself an already aging model), and since most Europeans are neither blind nor ignorant, the car didn't fare well in a market loaded with goods from the likes of BMW
. It was scrapped after a mere four years of production.
As usual, there's a little more to the story than that. According to Ny Teknik
with the cost of reworking the 9-3
into a Cadillac to the tune of around $140 million after the model tanked. The site quotes Jan-Åke Jonsson, the managing director of Saab, as saying that being out from under GM control will have its advantages. Yeah, we can see how he might feel that way. Top tip, Tom!
[Source: Ny Teknik
via Saabs United