We're not likely to see a new TC by Maserati on display at Chrysler's North American International Auto Show stand, but a quick glance away from the rebadged Lancia Delta and Fiat 500 we're all waiting to eyeball will be machinery from Ferrari and Maserati. Last year, Ferrari stayed out of the Detroit Auto Show altogether, but for 2010, Chrysler, Maserati, and Ferrari are all under the Fiat, SpA corporate umbrella. Taking advantage of that, shuffling has gone on to put the group's exotic wares at the Detroit show, right between Dodge and Jeep.
Positioning such high-end rides in the show's equivalent of the Bowery might be the best (or only) way for the likes of Dodge and Jeep – which have no new product with which to draw foot traffic – to gain a "contact high" of visibility. Anyone wishing to ogle the Italian exotica (and honestly, who doesn't?) will have no choice but to navigate through the lesser corporate cousins from Chrysler on the way to and fro. Crafty, Sergio, very crafty.
[Source: The Detroit News | Image: Stan Honda/AFP/Getty]
Positioning such high-end rides in the show's equivalent of the Bowery might be the best (or only) way for the likes of Dodge and Jeep – which have no new product with which to draw foot traffic – to gain a "contact high" of visibility. Anyone wishing to ogle the Italian exotica (and honestly, who doesn't?) will have no choice but to navigate through the lesser corporate cousins from Chrysler on the way to and fro. Crafty, Sergio, very crafty.
[Source: The Detroit News | Image: Stan Honda/AFP/Getty]
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