The new Ford Fiesta starts at $13,320 (plus a $675 destination charge) and that price fits the budgets of at least 1,000 early adopters. Ford announced today that it has received over 1,000 reservations for the new small car in the first six days that they have been taking them. Perhaps due to the six-month-long Fiesta Movement that got word out about the car, people who reserved a car will now be given a VIP experience at Ford dealers when (if?) they go to actually buy the car. Another bonus? A $595 Sync and Premium Sound package at no extra charge. Ford is still accepting reservations here.
Even though these initial orders look good, some are already warning that the pace isn't sustainable. If gas prices stay low (under $3 a gallon) when the next generation of small vehicles – like the Fiesta and the Chevy Cruze – arrive, the U.S. might face an oversupply, Michael Robinet, vice president of forecasting at CSM Worldwide told Reuters. People who have bemoaned the lack of small, efficient cars in the U.S. may cheer at there actually being options at local dealerships, but automakers certainly won't be pleased to see supply outstrip demand.
[Source: Ford, Reuters]
FORD FIESTA RACKS UP MORE THAN 1,000 RESERVATIONS, BUILDS ON FIESTA MOMENTUM
- Ford Fiesta Reservations has more than 1,000 reservations placed since launching just six days ago, showing demand for Ford's newest small car
- Consumers who reserve a new Ford Fiesta will receive SYNC® and Premium Sound package, a $595 value, at no charge once their vehicle is delivered
- Consumers can visit www.fordvehicles.com/2011fiesta or text "reserve" to 4Ford on a smartphone to build, price and reserve their Fiesta
- The new 2011 Ford Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg and will offer 15 class-exclusive technologies
DEARBORN, Mich., Dec. 9, 2009 – The new Ford Fiesta is off to a very fast start – with more than 1,000 reservations in less than a week on a new Web site that allows consumers to build, price and reserve the new car.
"The Fiesta Movement created an unparalleled awareness and interest for the Fiesta months ahead of it going on sale next summer," said Lew Echlin, car marketing communications manager. "Fiesta Reservations provides these prospective customers a customized experience for researching, reserving and following their Fiesta."
The Fiesta Movement helped generate momentum for Fiesta and resulted in more than 80,000 hand-raisers leading up to the car's reveal at the Los Angeles Auto Show. The Fiesta Reservations program will hold the interest of potential customers, and give them a VIP experience in conjunction with Ford dealers.
Through the program, consumers who reserve a new Fiesta will receive prioritized order handling with automatic build updates, their personal Fiesta Reservations consultant, and SYNC® and Premium Sound package, worth $595, at no charge once their vehicle is delivered. With a vehicle purchase, participants will be able to share their vehicle information through social media sites like Facebook.
Fiesta reservations have come from 47 states, with customers from California, Florida, Texas, New York and Illinois leading the way in reservations. The program also will provide Ford with a better understanding of mix rates as well as accessory interest, as this is the first time prospective customers can build and price their Ford accessories.
Customized service at your fingertips
Fiesta Reservations consultants will be available 12 hours a day to interact with participants and provide a personalized experience. Adding to the level of customer convenience, dedicated Fiesta Reservations consultants with multilingual capabilities are available.
Other personalized activities by the consultant include updating a customer's reservation per his or her desire, introducing the customer to a "Fiesta specialist" at a local dealership and answering any customer questions.
Interested consumers can access Fiesta Reservations by visiting www.fordvehicles.com/2011fiesta or by texting "reserve" to 4Ford on a smartphone.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.