It was bound to happen. Think back to when Volkswagen Beetles infested the roads of the globe; there was no shortage of customized Bugs. Tata aims to put the world on wheels with its low-priced Nano, offering mobility to India's massive population for what many Americans just dropped on Black Friday. To stave off an impending swarm of same-same vehicles, and cash in with buyers looking to stand out, New Delhi-based Carnation Auto (not to be confused with North America's Car Nation) has teamed up with Dilip Chhabria's DC Design to offer prefab-custom options for the Nano.
The endeavor has been given the tagline, "The Artist Meets the Enabler," and it began with tarted-up offerings for the Toyota Innova, creating a car called the Innov8. If the reworked MPV is any indication, we can expect the DC Design Nano to have an interior that apes a Gulfstream, while we can all plainly see what's been done to the exterior. The Nano kit is not yet available, but Carnation says it will be ready to join the already-available Innova, Honda City, and Suzuki Swift kits in 2010. We're sure opinions abound over this visually-charged Nano, so feel free to express yourselves in the comments. Press release posted after the jump.
[Source: CarnationDC.com via Indian Auto Talk]
THE ARTIST MEETS THE ENABLER
DC Design and Carnation Auto announce an exclusive partnership
DILIP CHHABRIA PARTNERS JAGDISH KHATTAR'S CARNATION AUTO
TO EXCLUSIVELY RETAIL CUSTOMISED CARS ACROSS THE COUNTRY
New Delhi, 21 September 2009: Carnation Auto, pioneers of India's multi‐brand auto solutions
network, and DC Design, the car transformers, today announced an exclusive tie‐up to launch
complete customisation solutions and semi‐customisation kits across the country, to be made
available exclusively through Carnation's nationwide hubs network. These solutions will
answer the need for distinct identity, space, privacy, comfort, entertainment and utility.
Additionally, these customisation options will receive personalised attention at Carnation's
world‐class car care backup network anywhere in the country.
Speaking on the occasion, Mr. Dilip Chhabria, Founder, DC Designs said, "A thing of beauty is a
Keeping the promise of constantly raising benchmarks in service delivery and customer
satisfaction levels, this association is another first from the Carnation stable. Speaking on the
occasion, Mr. Jagdish Khattar, Chairman and Managing Director, Carnation Auto said,
"Carnation endeavours to create 'experience destinations' for our customers. Keeping this in
mind, Carnation's tie‐up with DC Design will take us one step closer to fulfilling our vision of
addressing the needs of car owners across the country. A nationwide world class car care
backup network and warranty will provide to customers the assurance that their beautifully
customised cars are in good hands when they need to be serviced."
"Adding this new vertical to our business model will help broaden our service offerings. With
increasing commutes, our 'Complete Customisation' offering will provide car owners the
option of travelling in privacy, comfort and luxury. Partnering with Mr. Dilip Chhabria will
prove to be exciting for us as a company and for the variety we are bringing to our customers."
he further added.
First in the Complete Customisation offering is the Innov8, based on the Toyota Innova. The
interiors have been worked from scratch to create an experience better than a 1st class jet
liner or a private jet. The interiors include plush leather seats that recline to 150°, a privacy
partition, a 19'' LCD TV with optional Satellite TV, a Sound System with DVD player, a
Beverages Chiller, Fold‐out tables and ample leg room. The exteriors are reworked with
accentuated bumpers and air ducts, easy‐access platforms and aircraft styled roof module. The
Innov8 offers car owners the 'infinite dimension in luxury'.
The Semi‐Customised Kits will help create distinct identities, specially designed by Mr. Dilip
Chhabria. These kits include exciting front and rear bumpers, bonnet enhancements, side
skirting and fog lamps with pseudo twin exhaust tips. The kits are now available for the Honda
City and the Suzuki Swift. The Tata Nano kit which will offer similar variants is currently under
development and will be offering in the new year.
In addition, Carnation's Accessories Retail arm will offer more customisation options to help
car‐owners create their own unique look.
About DC Design:
DC Design is a leading design and prototyping house in India, established by Mr. Dilip Chhabria in 1993. Started
with the sole aim of offering design and prototyping services to the Indian OEM industry (B2B) as well as
customized one‐off solutions to individual buyers (B2C), DC Design has established a strong brand equity over the
years, with over 600 prototypes on the road. The company is uniquely positioned in India in its niche product and
market segment. The company now wants to reach out to a wider customer base, and has launched its Standard
Products segment. This segment will cater to the aspiring customer who wants a highly stylized offering at
affordable price points.
About Carnation Auto:
An initiative by Mr. Jagdish Khattar, Carnation Auto, India's first multi brand auto solutions network was launched
in March and today has 11 Hubs across 7 cities‐ Gurgaon, Noida, Mumbai(3 hubs), Amritsar, Hyderabad (2 hubs),
Chennai and Kochi . Each state‐of‐the‐art auto solution hub offers integrated solutions in multi‐brand auto sales,
services & spares, quick service and repairs, mechanical repairs, quick and extensive body repairs. For body
beautification the hubs offer Accessories and body beautification treatments over and above other VAS like Anti
rust treatments and all of this for most brands of cars. Cashless Insurance offerings and renewals offer a customer
complete peace of mind.
Pre owned cars if the latest offering from Carnation and its first outlet has recently opened up in
Mumbai(Dahisar) Carnation partners significant names in the auto industry to bring automobile service providers
under a standardized business model that can offer integrated services. The dedicated hubs feature state‐of‐theart
technologies from across the globe that aim to provide car‐owners a delightful experience that is convenient,
relevant, honest and economical, yet with complete care and no compromises. For further information, please