Automotive News is reporting that Chrysler is opening up competition for its Q4 ad push, with several agencies being offered the opportunity to pitch a new campaign. The move could be coming in part because of feedback from global partner Fiat, which is banking on a turnaround of its five star pet project.
BBDO has been Chrysler's main ad company since 2000, when the contract was valued at $2.4 billion. BBDO had a staff of 2,000 back then, compared with the 500 workers it has now. Chrysler's longtime ad agency, whose contract with the Pentastar ends in January, will reportedly still get a chance to pitch a campaign idea.
[Source: Automotive News –subs req'd | Image: Sean Gallup/Getty]