General Motors European sales chief, Brent Dewar, will reportedly be named the head of Chevrolet in the most recent management shake-up to take place within a post-bankruptcy GM.
Dewar, who started his career with GM of Canada in 1978, became the European sales and marketing head last year after stints as the vice president of field sales, service and marketing, executive director of sales in Brazil and Chevrolet's general marketing manager, where he was in charge of the brand's "American Revolution" ad campaign.
Dewar's appointment comes in the wake of the announcement that Bryan Nesbitt, former North American design head, would become the new man in charge of Cadillac on August 1. Chevrolet, Cadillac and Buick/GMC's lead executives will all report to newly-appointed vice chairman of marketing, Bob Lutz as GM continues its reinvention campaign.
[Source: Automotive News – Sub. Req. | Image: Stephen Chernin/Getty]
Dewar, who started his career with GM of Canada in 1978, became the European sales and marketing head last year after stints as the vice president of field sales, service and marketing, executive director of sales in Brazil and Chevrolet's general marketing manager, where he was in charge of the brand's "American Revolution" ad campaign.
Dewar's appointment comes in the wake of the announcement that Bryan Nesbitt, former North American design head, would become the new man in charge of Cadillac on August 1. Chevrolet, Cadillac and Buick/GMC's lead executives will all report to newly-appointed vice chairman of marketing, Bob Lutz as GM continues its reinvention campaign.
[Source: Automotive News – Sub. Req. | Image: Stephen Chernin/Getty]
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