Chrysler announces "Double CA$H For Your Old Car" promotion

With Cash for Clunkers slated to go live on July 23, every automaker appears primed to grab a piece of the action. Chrysler is no different, and its new "Double CA$H For Your Old Car" incentive program promises up to match the government's $4,500 "Clunkers" incentive for some vehicles.

Taking $9,000 off the MSRP of the vehicle of your choosing sounds fantastic, but of course, the program isn't that easy. First, obviously, you'd need a vehicle that is eligible for the maximum $4,500 allowance under the government's Cash for Clunkers initiative. Then, you'd need to find a Chrysler, Dodge, or Jeep vehicle that has the maximum $4,500 in incentives. If you can fit both of those criteria, you will receive $9,000 off MSRP. Chrysler is also offering 0% financing for up to 72 months through GMAC as an alternative to cash incentives.

Chrysler's "Double CA$H For Your Old Car" program runs from July 23-August 31. Hit the jump to view Chrysler's press release. Unfortunately, the release doesn't contain any information pertaining to which vehicles are eligible for the full incentive of $4,500.

[Source: Chrysler]

PRESS RELEASE

Chrysler Group LLC Announces New "Double CA$H For Your Old Car" Incentive Program

• Every consumer shopping for a new vehicle qualifies
• Consumers can receive up to $4,500 for the purchase of an eligible, new 2009 Model Year Chrysler, Jeep® or Dodge vehicle
• Chrysler Group incentive is in addition to the U.S. Government "CARS" program. Consumers with an eligible trade-in under the CARS program can receive up to $9,000 towards the purchase of an eligible new Chrysler, Jeep or Dodge vehicle

Auburn Hills, Mich., Jul 22, 2009 - Chrysler Group LLC today announced new incentives, "Double CA$H for Your Old Car," that can save consumers up to $9,000 toward the purchase of a new Chrysler, Jeep® or Dodge vehicle.

"Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 – even if they don't have a vehicle that qualifies under the U.S. Government's program," said Steven Beahm, Vice President – Sales Operations, Chrysler Group LLC. "This incentive is great in that it's easy to understand and available to everyone."

Beginning July 23, 2009, Chrysler Group LLC will offer up to $4,500 Consumer Cash or 0 percent financing for 72 months through GMAC Financial Services on most 2009 model vehicles. These incentives are valid through August 31, 2009.

July 23, 2009 also marks the start of the U.S. Government's Car Allowance Rebate Systems (CARS) program, more commonly known as "cash for clunkers." The CARS program offers a government credit of either $3,500 or $4,500 for trading in an inefficient vehicle that is not more than 25 years old for the purchase of a new vehicle. The amount of the credit is determined based on the fuel-economy improvement between the turn-in vehicle and the new vehicle purchased.

"The administration's program is aimed at getting less fuel-efficient vehicles off the road, and for vehicles that meet the requirements, offers a great incentive to do so," Beahm said. "But we didn't want consumers without qualifying vehicles to feel left out so we are offering up to $4,500 to everyone."

Chrysler Group offers consumers 35 Chrysler, Jeep and Dodge vehicles from which to choose at almost 2,400 Chrysler, Jeep and Dodge dealerships located across the United States.