Rumormill: Kia Amanti making switch to Genesis RWD platform?

From its divisive baroque styling to its status as the court jester of the rental car circuit, the Kia Amanti has so far lived a less than charmed life. The Amanti's tough luck story could change in a big hurry, however, if a new story from Motor Trend is true. MT is reporting that the Amanti is will be going rear-wheel drive as soon as late 2011 on a smaller version of the Hyundai Genesis Sedan platform.

Since Kia is more value-oriented as a brand than Hyundai, most expect the new Amanti to be a few thousand dollars cheaper than the Genesis Sedan. The current Amanti has a lofty starting price of $26,045, but boatloads of incentives are needed to move them off dealer lots.

Motor Trend speculates that the 375-hp Tau V8 engine probably won't make its way under the hood of the next Amanti, with the 2.0-liter turbocharged four-cylinder and the 3.8-liter V6 being the more likely powertrains. We're thinking that a range of four- and six-cylinder engines would be sufficient, especially when considering tough new fuel economy laws scheduled for 2011 and beyond.

We do have one question, however. With such a radical rethink apparently in store and not having a great deal of brand equity tied up in the Amanti brand, wouldn't Kia be better off finding a new name? They haven't seemed too reluctant to change model names in recent years when bringing out new models, so perhaps they'll consider a change in designations.

Either way, with its hip and stylish Soul, the surprisingly competent Optima, along with the pretty new Forte and Koup models, Kia's lineup has gotten a radical overhaul for the better. If the next-gen Amanti is anywhere near as good as Hyundai's Genesis Sedan, the competition should keep a very close eye on boys from South Korea.

[Source: Motor Trend]

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