Forever in Blue Jeans: Fiat scion's denim Ferrari 599 [w/VIDEO]

Lapo Elkann's Ferrari 599 GTB Fiorano – Click above for image gallery

What do you do when you're heir to an enormous industrial empire? Well, pretty much anything you want. Like order up a Ferrari made to match your favorite pair of jeans.

Nope, this isn't the latest splurge by Paris Hilton; the car you see here is reportedly owned by one Lapo Elkann, grandson of the late billionaire industrialist and Fiat chairman Gianni Agnelli. Evidently not satisfied with a Diesel-edition Fiat 500, the notorious playboy ordered up his latest ride from the family-owned company decked out in a custom two-tone matte paint job. The body is painted in baby blue, the roof, mirrors and pentagram wheels contrast in a darker shade. Inside, the party continues with denim upholstery replacing the usual sumptuous leather. Taste being subjective and all, if you're retching at the site of this kitchy ride, just remember: it could be worse. This guy could be running the company – and Chrysler along with it. Come to think of it, perhaps this is some sort of perverse keep-it-in-the-family nod to the AMC Gremlin X Levi's Edition?

Check out the images in the gallery below and the video after the jump. Thanks for the tip, Patrick!

[Source: Autogespot]

The video meant to be presented here is no longer available. Sorry for the inconvenience.

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