So, what's the crux of the problem... can't paint suppliers just come up with new, less heat-absorbent dark paints? According to Ward's, suppliers have reportedly been testing their pigments and processes to see if it's possible to meet CARB's proposed mandate of 20% solar reflectivity by 2016 with a phase-in period starting in 2012, and things aren't looking good. Apparently, when the proper pigments and chemicals are added to black paint, the resulting color is currently being referred to as "mud-puddle brown." That doesn't sound very attractive, now does it? Windshields, backlights and sunroofs are also slated to get reflective coatings starting in 2012.
When we first heard of this issue, an internal debate immediately began as to whether this might be an elaborate early April Fool's joke, but it isn't. Read through CARB's complete Cool Cars Standards and Test Procedures here (PDF link) for more. Thanks for the tip, Joaquin!
[Source: CARB (PDF link); Wards | Photo: 7mary3]