To put this into perspective, could you imagine getting a personal call from Honda's Takeo Fukui, personally thanking you for purchasing a Honda over a Harley? Or from Steve Jobs, congratulating you for choosing an iPod in lieu of a Zune? Ridiculous, no?
If this seems like nothing more than a publicity stunt, well, it's exactly that. Regardless, Ford is a company that can use all the positive pub it can get right now, and a phone call from the very top of the company symbolically sets an example that customer service is among the highest of priorities for the automaker – from the top down.
[Source: Detroit News]