News out of Toledo is that Chrysler
plans to drop either the Jeep Liberty
or the Dodge Nitro
within four years and merge the two vehicles into one. These two 'utes are built on the same exact platform, use basically the same engines and are built in the same Toledo plant. There is no good reason for both of them to exist, which makes us wonder why they ever did in the first place and why it will take three years to correct. Regardless, considering that Jeep
will always be the off-road brand, it would make most sense to keep the Liberty name going. Losing the Nitro
, meanwhile, might actually help Dodge
improve its image as a volume performance brand.
This convergence of duplicate vehicles is part of Chrysler's Project Genesis
plan. Under the plan, dealers
will begin to offer Chrysler, Jeep and Dodge vehicles under the same roof. Other nameplates that are or should be converged include the Jeep Compass
and Dodge Durango
, the latter of which could see themselves replaced
by a new model with Jeep underpinnings.
[Source: The Toledo Blade