If Las Vegas were a car, what car would it be? If you answered "Lamborghini", you're in the same boat as us. The city and the exotic automaker share the same combination of fast-paced excitement and unbridled showmanship. It's only fitting, then, that Lamborghini's latest showroom opened its doors on the Strip.

The newest of 34 dealerships in North America and 116 worldwide, the Vegas showroom, which includes the first Collezione Automobili Lamborghini fashion boutique, is spread across 20,000 square feet on two floors amidst the shops and restaurants at the Palazzo. Lamborghini CEO Stephan Winkelmann was there to preside over the opening, which included a fashion show of the new collection. All they needs now is a Lamborghini craps table and they'll be all set.

[Source: Lamborghini]

Press Release

LAMBORGHINI DEBUTS NEW SHOWROOM ON THE LAS VEGAS STRIP WITH THE WORLD'S FIRST LAMBORGHINI FASHION BOUTIQUE

~ Italian Models Take to the Catwalk for Private Lamborghini ArtiMarca Fashion Show ~

LAS VEGAS (August 11, 2008) – Stephan Winkelmann, President and CEO of
Automobili Lamborghini S.p.A., welcomed VIPs, celebrities and Lamborghini executives
to the grand opening celebration of Lamborghini's newest showroom and the world's
first Collezione Automobili Lamborghini fashion boutique on Saturday, August 9. To
appeal to all visitors' senses, Lamborghini Las Vegas also partnered with Dal Toro, a
new world-class Italian restaurant adjacent to the dealership to provide an all-Italian
experience.

The Collezione Automobili Lamborghini fashion line is comprised of men's, women's
and junior's collections for all four seasons. These collections include swimsuits, furtrimmed
jackets, and crest-embroidered polos, as well as accessories including hats,
shoes, briefcases, iPod cases and more. The collection is tailored not only to
Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.

"The opening of the first Collezione Automobili Lamborghini boutique brings a new
level of luxury to Las Vegas that epitomizes the Lamborghini lifestyle," states
Winkelmann. "Lamborghini super sports cars and fine Italian fashion go hand-in-hand.
We are pleased to offer this unique experience at Lamborghini's newest showroom."

The two-story, 20,000 square-foot showroom at the Palazzo is one of 34
Lamborghini dealerships in North America. Its premier location in Las Vegas is sure to
attract affluent and aspirational visitors seeking one of the world's most sought after
cars, immersing themselves in the Collezione Automobili Lamborghini or simply
enjoying a taste of the Lamborghini experience.

At the grand opening celebration, VIP guests were surrounded by the luxurious style of
Lamborghini amidst the glamour of the Las Vegas strip. A Collezione Automobili
Lamborghini fashion show kicked off the event, with stylish pieces from the 2008
clothing and accessories collection taking centre stage.

Since the beginning of 2005, Automobili Lamborghini has strategically increased its
global reach from 65 to 116 dealers worldwide; 34 of these dealers are located in North
America, including three Canadian dealers. Last year was a record year for the brand
with 2,406 cars delivered worldwide.

About Lamborghini
Founded in 1963 and bought by Audi AG in 1998, Automobili Lamborghini is
headquartered in Sant'Agata Bolognese, in Northeastern Italy and manufactures some
of the world's most sought after super sports cars. With 34 dealerships in North
America and 114 worldwide, Automobili Lamborghini has created a succession of
dynamic and elegant super sports cars including the Miura, Islero, Urraco, Jalpa, Espada,
Countach, Diablo, Murciélago LP640, Murciélago LP640 Roadster, Gallardo Coupe,
Gallardo Spyder, Gallardo SE, Gallardo Superleggera, Reventón and the recently
launched 2009 Gallardo LP560-4. For more information on Automobili Lamborghini,
please visit the website at
www.lamborghini.com.


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