Peugeot to focus on greener cars at British Motor Show

The British Motor Show is coming up later this month and Peugeot is planning to shine the spotlight on its most efficient and least polluting vehicles. Drivers in London, in particular, have to deal with congestion charges if they have to go into the central part of the city but they are exempted if the cars they drive emit fewer than 120g/km of carbon dioxide. Low-emitting cars like this also get a break on national road taxes. As a result, companies like Peugeot have been trying to create models specifically to meet this standard. The diminutive 107 KISS SE only has to pay about $70/year in road tax. Peugeot will also be showcasing the 908 HDi Le Mans racer and the 308 RCZ concept. For those of you in the UK who attend the show, you can quench your thirst at a free water bar at the Peugeot stand.

[Source: Peugeot]

For immediate release
2 July, 2008


  • Producer of the best-selling low-emissions car of 2007 highlights virtues at ExCeL Motor Show
  • 308 RC Z Concept makes its UK show debut and is green for 2010
  • A virtual tour of the Peugeot stand is viewable weeks before visiting

Peugeot has a wide range of its ever-green cars on display at the forthcoming London ExCeL Motor Show (which runs between 22 July – 3 August), from the latest 'cheap to tax' (at just £35 per year) 107 KISS SE to the show debut of the 308 RCZ concept. These low-emissions vehicles and many others are a central part of the Peugeot stand, situated in the North Hall (N3), covering some 900 square metres, and packed with new, fascinating and special new models.

The newest car on show won't actually be on UK roads until 2010, as the 308 RCZ Concept, making its UK show debut, has only recently been confirmed to enter production. Its attractive appearance is a product of the design inspired by the 908 HDi FAP Le Mans Series race car, with its double-hump roofline for low-drag aerodynamics. The lightweight carbon-fibre roof also saves weight and helps achieve low-emissions of just 160g/km CO2. Such is the special interest in this car a special hourly reveal is planned during the entire show.

Other exciting exhibits on the Peugeot stand include the Peugeot 908 HDi FAP LMS (Le Mans Series) race car. So far this year the 908 has won every race - at Barcelona, Monza and Spa. After a race in Germany in August, the final is at Silverstone on 14th September.

The recently announced 207 CC ELLE Special Edition is displayed in two of the magazine-readers' chosen favourite colours and colour interior specification.

In a refreshing move – that is fitting with Peugeot's strong environmental credentials – there is a 'free water bar' for all visitors, sited on the 'access-all-areas' upper deck, next to the 'Peugeot environment zone'. Inside the zone, a number of environmental displays promote the company's 'Blue Lion' standards with exhibits that include the futuristic 308 Hybrid Simulator.

For those enthusiasts looking for something a little more 'extreme' they may be fascinated by a design interpretation of the 207 GTi THP 175. This particular car features 'scissor-opening' doors and a special bespoke leather trimmed interior. On one corner of the Peugeot stand, to promote the 107 KISS Special Edition, there will be a DJ from KISS radio playing the latest music, while on another side of the stand there will be a 'giant MP3 player' for visitors to select their own tunes.

Peugeot also has a driving experience of its range of vehicles available outside the halls, plus for those too young to drive an electric 'pedal car' driving zone experience. Finally visitors to the Motor Show can view the Peugeot stand early by going to for a virtual tour. It won't beat seeing the stand for yourself, but may provide an insight into how cool the Peugeot stand will be. Cars on display include:

107 KISS SE in Laser Red
107 Sport in Apollo Blue
207 GTi THP 175 in Shark Grey with special gull wing/scissor doors
207 GT HDi 110 5-door in Flamenco Red
207 SW Sport HDi 90 in Neysha Blue
207 CC ELLE SE with additional body-kit, in Thorium Grey with Lilac leather trim
308 RCZ Concept in Carbon Grey
308 GT THP 175 3-door in Thorium Grey with body styling kit
308 SW Sport HDi 110 in Aluminium, displaying its 7-seat configuration
308 SW SE HDi 136 in Babylon Red (which has 7-seats as standard)
308 SE HDi 110 ECG 5-door in Lacerta
308 SE 5-door in Aegean Blue
407 SW GT HDi 170 (2009MY) in Thorium Grey
407 Coupe HDi 136 (2009MY) in Nera Black
4007 GT HDi 156 with bodykit option in Pearl Black
207 Spider racecar in White & Red livery
908 HDi FAP Le Mans Series race car

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