"Let's Refuel America" incentive
, in which the automaker gave out gas cards which guarantees fuel at $2.99 a gallon, has not proven very successful at all. After the program was initially launched, critics
were quick to point out its flaws, and it appears that the car buying
public was smart enough to see past the tactic as well. It's easy to understand that offering fuel at lower prices is no way to reduce its consumption, but it's the unfavorable financial information which likely proves the most harmful to the campaign. After all, it's difficult to get excited about something which is going to end up costing you more money in the long run.
did a bit of math itself and found the incentive program to be lacking in sense. The results of its numbers crunching can be found here
, though the short version is that buyers who choose normal incentives will save money over those who choose the gas card. Note, Consumer Reports
only compared vehicles from Chrysler that it recommends.
[Source: Consumer Reports