GM launches Military Discount program

Members of the United States Armed Forces in need of a new vehicle just got bigger lift from General Motors. GM has revised its military discount program, allowing for increased savings over previous program iterations. Detailed information is available online at for active and reserve members. The price reductions range from $1,500 for a Buick Enclave to $4,200 for a GMC Sierra. On top of that, other GM offered incentives may also be combined with the military program.

In order to promote the updated savings plan, the GM Military Discount Tour will be making stops at several different bases. The traveling show will feature a showroom complete with product specialists and a full lineup of GM's hottest products, making it even easier for time-constrained military personnel to get a feel for GM's most dynamic offerings.

[Source: GM]


"The GM Military Discount" Rolls Out

DETROIT – General Motors today announced an online vehicle discount program for active and reserve military members that can save military families thousands of dollars when purchasing a new car or truck from Chevrolet, Saturn, Pontiac, Buick, Saab, Cadillac, GMC or HUMMER.

"The GM Military Discount Program" is an online web site that enables active and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard to get a new vehicle discount. Under the program, military members can receive as much as a $1,500 discount off the MSRP of a new Buick Enclave crossover; $2,200 off a new Chevrolet Impala sedan; or as much as $4,200 off a new GMC Sierra pickup truck. Specific saving examples are available online at:

"As a former Marine fighter pilot, I know how important it is to save every possible dollar when buying a new car or truck – especially when deployed overseas or starting a new family," said Bob Lutz, GM vice chairman. "Many of our current and retired employees have proudly served our country in all branches of service. 'The GM Military Discount Program' is just one more way we can say thank you to millions of active and reserve military personnel struggling to balance the needs of their families against their service to their country."

The GM Military Discount Tour will be visiting several military bases around the country. There are 19 showroom visits planned with product specialists available to answer questions about the military discount and GM's lineup of exciting cars and trucks. Vehicles scheduled in the showrooms include the Pontiac G8, Chevrolet Corvette, Silverado and Malibu, HUMMER H3, Cadillac CTS, Saturn Sky, and GMC Yukon Hybrid among others. Visitors to the showroom can also enter the "Big Choice Sweepstakes" for a chance to win an exciting Pontiac G8 GT or a trip to the Super Bowl or Daytona 500. No purchase is necessary and complete sweepstakes details are available online at:

"The GM Military Discount Program" enables military members to know the discounted price of their vehicle before ever walking into a dealership. Many other incentive programs can be combined with this discounted price. GM's previous military program was a $500 discount from MSRP and had more limitations.

For more information and to apply for your military discount online, visit:

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