is apparently serious about it's green push and will be launching a new commercial later this month to show off its environmental intentions. The spot, created by McCann-Erickson, is GM's
televised Dear John letter to Big Oil that begins by saying, "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other."
That spot will be bolstered by a Chevrolet
green campaign and sponsorship during the Olympics that highlights GM's coming enviro-friendly tech. While the commercial is more than a little cheeky and unrealistic, when a major automaker even pretends to say goodbye to Big Oil, on national television no less, you know that things could truly be moving on.
[Source: Automotive News
, sub req'd]