Yes, believe it
or not, Molson Coors is in fact the official ethanol
producer for the upcoming Democratic National Convention. According to Denver Mayor John Hickenlooper, "This flex-fuel initiative highlights Colorado's historic status as an energy and beer capital as well as its reputation for environmental and economic innovation. We are grateful for Molson Coors' donation of cleaner-burning fuel to ensure we host the greenest national political convention to date." As it turns out, beer waste from the Coors brewery in Colorado has been converted to ethanol since 1996, with the brewery now creating three million gallons of the alcohol fuel per year.
Molson Coors CEO Leo Kiely says "We are pleased that our waste beer can fuel the convention fleet and help support an environmentally conscious convention." To go along with the fuel, Coors will also be providing the convention with beer. The E85 provided from Coors will be powering GM
vehicles, as General Motors
is Official Vehicle Provider of the 2008 Democratic National Convention. Sounds as if there's plenty of marketing opportunities in politics. Who knew?
[Source: News Blaze