Click above to view more high-res sketches of rejected Rams
Chrysler is in the battle of its life to regain its competitiveness here in North America, and there is perhaps no vehicle more important to becoming profitable again than the 2009 Dodge Ram. The Pentastar put in a lot of elbow grease to get this truck just right, and the end result is improved power and efficiency, more storage, and a more refined look than the current truck. We like the design of the new Ram, but the production truck unveiled in Detroit was just one of many designs sketched by Chrysler artists.
Friend of Autoblog Mike Levine at Pickuptruck.com got his hands on many of the designs that led to the Ram we'll see in showrooms this fall, and the sketches range from interesting to bizarre. If you take the photo above, for instance, you can see where Dodge was trying to conceptualize nifty storage solutions. The forward-leaning cross-hair grille and integrated bumper had already taken shape, too. Check out our gallery below that includes some exclusive pictures of rejected Rams, and visit PIckuptruck.com to see even more.
Chrysler is in the battle of its life to regain its competitiveness here in North America, and there is perhaps no vehicle more important to becoming profitable again than the 2009 Dodge Ram. The Pentastar put in a lot of elbow grease to get this truck just right, and the end result is improved power and efficiency, more storage, and a more refined look than the current truck. We like the design of the new Ram, but the production truck unveiled in Detroit was just one of many designs sketched by Chrysler artists.
Friend of Autoblog Mike Levine at Pickuptruck.com got his hands on many of the designs that led to the Ram we'll see in showrooms this fall, and the sketches range from interesting to bizarre. If you take the photo above, for instance, you can see where Dodge was trying to conceptualize nifty storage solutions. The forward-leaning cross-hair grille and integrated bumper had already taken shape, too. Check out our gallery below that includes some exclusive pictures of rejected Rams, and visit PIckuptruck.com to see even more.
[Source: Pickuptruck]
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