Inside, the configurator is detailed enough to let you zoom in to see individual stitches on various interior surfaces. And each part of the car is highlighted, so you can choose your wheels with full-screen images and get complete specs on the wheels alone. And when you need a break from deciding on the red brakes or silver, you can watch videos and create your own video channel.
After you've configured the car you want, the fun continues at the dealership. Dealers will be provided with Samsung UMPC's that allow further configuration -- even matching the color of an item you bring in for the paint job on your DBS. It's a setup worthy of Q himself, although they didn't mention whether you could install a defibrillator in the glovebox. Click the link to check out a demo of the keynote video that explains it. (Note: you need Silverlight to view it.) Thanks for the tip, Ben!