The United States is key to Volkswagen's planned expansion in the coming decade, as the German automaker attempts to rival Toyota by selling one million units in the U.S. per year by 2018. That lofty goal will be fueled by new products priced below their current counterparts, and according to VW Group CEO Martin Winterkorn, many of these new models will be built Stateside and in Mexico.
One of the major product changes will come in the form of the Passat, which will ditch its current nameplate, decrease in size and be priced around $20,000. The Jetta will also see a price reduction from the current base model's $17,030 sticker to something closer to the $15,000 price-point, while some version of the Polo – expected to be built in North America to keep costs down – will slot in below VW's entry-level sedan. Other models slated for sale in the U.S. include a compact model based on the up! concepts, as well as a body-on-frame pickup truck and the return of the Phaeton, motivated by a V8 powerplant and priced substantially below the slow-selling version that was killed in 2005.
[Source: Automotive News – Sub. Req.]
One of the major product changes will come in the form of the Passat, which will ditch its current nameplate, decrease in size and be priced around $20,000. The Jetta will also see a price reduction from the current base model's $17,030 sticker to something closer to the $15,000 price-point, while some version of the Polo – expected to be built in North America to keep costs down – will slot in below VW's entry-level sedan. Other models slated for sale in the U.S. include a compact model based on the up! concepts, as well as a body-on-frame pickup truck and the return of the Phaeton, motivated by a V8 powerplant and priced substantially below the slow-selling version that was killed in 2005.
[Source: Automotive News – Sub. Req.]
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