I came across the Bridgestone booth at the Chicago Auto Show while they were rehearsing for an upcoming press conference. Ex-NFL player Eddie George was running through the script and Bridgestone was showing off its Super Bowl commercials, but I was more interested in the booth's "One Team, One Planet" display. I got a chance to speak about the environmental efforts that Bridgestone and Firestone have done and are doing with Dan MacDonald, Bridgestone's director of media relations, and Michael Martini, president of North American Consumer O.E. for both Firestone and Bridgestone.

The short version of the tale is that the tire manufacturer is working on the reduce, reuse, recycle method. Whether it's retreading a tire (a process that uses 68 percent less oil compared to making a new tire - 7 gallons vs. 22 gallons) or giving the State of Tennessee ten thousand acres to be set aside as a nature reserve, there's a lot more going green here than low-rolling resistance tires. Don't worry, we talk about that, too. Listen in here (8 MB, 17 min).

You can see high-resolution images of all the panels in the "One Team, One Planet" in the gallery below.


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