Porsche studio wins iF Product Design Award

Porsche fanatics recognize the German sportscars for their engineering, less so for their design, which changes very little from one successive model to another. The company's merchandising design studio, however, is being recognized for its design prowess with another iF Product Design Award.

The product for which Porsche Design is being honored is the Worldtime P'6750 on which we reported earlier. The watch features an innovative movement, enclosed in a very Porsche-like minimalist case, that uses two windows to display the time in a second time zone and which time zone is being displayed, which can be switched at the push of a button.

This isn't the first time Porsche Design is winning the award, having taken home the prize seven times before. The citation is awarded by the International Forum Design and will be awarded this coming March at the CeBit Information Technology show, which is taking place concurrently with the Geneva auto show in nearby Hanover, Germany.

[Source: TimeZone.com and Porsche Design]

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