- Phil Libin, CEO of the Sunnyvale, California technology company EverNote, says his Lexus GS450 is like "driving a giant Bluetooth headset. ... Hybrid-ness means several extra screens of status indicators."
- Bob Peterson, president of Melton Truck Lines, does not think his Camry hybrid is as "manly" as the GMC Yukon Denali SUV he traded in but he was tired of sending oil money to Venezuela and Iran.
- Bert Hancock, owner of Robert Hancock property management, says "this is Warren Buffett country, where people are suspicious of those with flashy jewelry and big cars." Bert says his employees will think he is a "pompous jerk" if he drove a black Hummer.