Lexus must be doing a booming business in Philadelphia. The city's Wachovia Center, host to the 76ers basketball team and Flyers hockey team, already has a courtside VIP club sponsored by Lexus. Now, in an expanded sponsorship deal, the Center has set aside two special parking areas for Lexus owners. The Lexus sections will be in the Center's C-Lot and E-Lot, but there's no info on how close to the building those areas will be.

And these lots don't appear to have anything to do with the VIP lot or VIP entry. Which means that the guy in the Hyundai Azera could be parked closer than you and get in before you do. But you'll at least get to be with your peeps. Perhaps this will lead to Lexus-only tailgating parties, though we wonder how well the IS folks will mix with the LS600 folks. Regardless, next time you want to see the 76ers and Flyers, um, struggle... make sure you take the Lexus. Follow the jump for the full press release.

[Source: Lexus]


Lexus customers now have reserved parking at Wachovia Center in new deal with Comcast-Spectacor

(Philadelphia, PA – December 10, 2007) Lexus drivers in the Greater Philadelphia Region now can have priority parking at the Wachovia Center as part of a new sponsorship package between Lexus and arena owner Comcast-Spectacor.

"Lexus continues to be a great advertising partner of ours," said Comcast-Spectacor President Peter Luukko. "As we continue to look for new and exciting opportunities for our fans and our sponsors, Lexus remains a terrific partner.

"As a result of this new arrangement, we're able to offer our customers who drive Lexus cars an opportunity to park in a specially designated space with other Lexus owners."

As part of the new three-year advertising and sponsorship package, Lexus drivers can park in a designated Lexus parking spot in either of two lots in the Wachovia Center (C-Lot and E-Lot). Additionally, these new parking sections will feature Lexus advertising prominently featured on the light polls.

The new sponsorship package also includes advertising signage inside the Wachovia Center where Lexus already owns the naming rights to the arena's private, exclusive courtside club. Lexus commercials will also air during Philadelphia Flyers and 76ers broadcasts on Comcast SportsNet. Additionally, Comcast SportsNet will now air a Lexus sponsored "Sports $ense" segment regarding the financial sports news.

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