Under the proposal, carmakers would have to set aside 20% of an ad's space for environmental impact information, listing fuel consumption and carbon dioxide emissions.
As you might expect, auto manufacturers are not happy about the suggestion and advertising companies and media outlets are afraid of how much money they stand to lose.
As the New York Times points out, the plan is a long way from being implemented, since the EU rarely moves quickly on anything. We see how such a requirement could do some good, but also understand that people who care about environmental impact usually know better than to buy, say, a HUMMER to begin with.
[Source: The New York Times]