General Motors is serious about satellite radio, and the amount of nameplates that offer standard XM is growing all the time. Previously, GM made XM standard on all Cadillacs, and now the subscription radio service will also be available for all new Buick, HUMMER, and Saab models as well. The move enlarges XM's customer base while also giving new-car drivers a chance to test the technology for three months free of charge. Of course, after the gratis period runs out, those drivers are free to become former XM customers, but by then, the hope would be that they're so in love with the service that they simply renew and keep it going. There are now 50 GM products with standard XM, and six million XM-equipped vehicles have been built by the General since 2001.
[Source: GM]
PRESS RELEASE:
GM EXPANDS XM AS STANDARD ON ALL 2008 BUICK, HUMMER AND SAAB MODELS
XM Also Standard on Many of GM's Most Popular Saturn, Chevrolet, Pontiac and
GMC Vehicles
WASHINGTON, DC, October 18, 2007 - XM Satellite Radio (NASDAQ: XMSR), the
nation's leading provider of satellite radio, today announced that XM Radio
is a standard feature for the first time on all General Motors 2008 model
year Buick, HUMMER and Saab vehicles.
XM is also now widely standard across many of the most popular vehicles in
the Saturn, Chevrolet, GMC and Pontiac lineups, including: the all-new 2008
Chevrolet Malibu, Silverado, Tahoe, Cobalt, Corvette and Impala; Saturn VUE,
OUTLOOK, AURA and SKY; GMC Acadia, Yukon, and Sierra; and Pontiac G5 and
Solstice models among others.
Cadillac was the first automotive brand to offer XM as a standard feature.
In total, XM is available today on more than 50 model year 2008 GM vehicles
sold through thousands of GM dealerships nationwide.
GM was the world's first automaker to offer satellite radio as a
factory-installed feature when it introduced XM on Cadillac models in 2001.
GM has produced more than six million vehicles with XM.
"XM looks forward to offering our unmatched music, sports and talk
programming to all Buick, HUMMER and Saab buyers," said Steve Cook,
executive vice president, Automotive, XM Satellite Radio. "This expansion
will continue XM's outstanding growth in the new car market that will
provide us with sustained growth for 2008 and beyond."
"XM Satellite Radio has been one of the most successful entertainment
offerings ever launched by General Motors," said Rick Lee, General Motors
executive director. "The XM service has broad appeal, with a growing number
of our customers asking for the service in their new car or truck. In the
2008 model year, General Motors will build more than 2.5 million vehicles
with XM."
Every new General Motors vehicle with factory-installed XM comes standard
with a complimentary three month trial subscription. An XM Radio trial
program is also available to GM Certified Used Vehicles, Cadillac Certified
Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles, making the
program available to buyers of both new and certified used models equipped
with XM.
For more information on XM in GM vehicles, visit
http://www.xmradio.com/whatisxm/inyourvehicle/.
[Source: GM]
PRESS RELEASE:
GM EXPANDS XM AS STANDARD ON ALL 2008 BUICK, HUMMER AND SAAB MODELS
XM Also Standard on Many of GM's Most Popular Saturn, Chevrolet, Pontiac and
GMC Vehicles
WASHINGTON, DC, October 18, 2007 - XM Satellite Radio (NASDAQ: XMSR), the
nation's leading provider of satellite radio, today announced that XM Radio
is a standard feature for the first time on all General Motors 2008 model
year Buick, HUMMER and Saab vehicles.
XM is also now widely standard across many of the most popular vehicles in
the Saturn, Chevrolet, GMC and Pontiac lineups, including: the all-new 2008
Chevrolet Malibu, Silverado, Tahoe, Cobalt, Corvette and Impala; Saturn VUE,
OUTLOOK, AURA and SKY; GMC Acadia, Yukon, and Sierra; and Pontiac G5 and
Solstice models among others.
Cadillac was the first automotive brand to offer XM as a standard feature.
In total, XM is available today on more than 50 model year 2008 GM vehicles
sold through thousands of GM dealerships nationwide.
GM was the world's first automaker to offer satellite radio as a
factory-installed feature when it introduced XM on Cadillac models in 2001.
GM has produced more than six million vehicles with XM.
"XM looks forward to offering our unmatched music, sports and talk
programming to all Buick, HUMMER and Saab buyers," said Steve Cook,
executive vice president, Automotive, XM Satellite Radio. "This expansion
will continue XM's outstanding growth in the new car market that will
provide us with sustained growth for 2008 and beyond."
"XM Satellite Radio has been one of the most successful entertainment
offerings ever launched by General Motors," said Rick Lee, General Motors
executive director. "The XM service has broad appeal, with a growing number
of our customers asking for the service in their new car or truck. In the
2008 model year, General Motors will build more than 2.5 million vehicles
with XM."
Every new General Motors vehicle with factory-installed XM comes standard
with a complimentary three month trial subscription. An XM Radio trial
program is also available to GM Certified Used Vehicles, Cadillac Certified
Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles, making the
program available to buyers of both new and certified used models equipped
with XM.
For more information on XM in GM vehicles, visit
http://www.xmradio.com/whatisxm/inyourvehicle/.
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