Lincoln has seen a bit of a resurgence lately, with sales up 11% over last year. To keep the good times rolling, Ford has tabbed the world's best Frank Sinatra impersonator; Harry Connick Jr. The jazz scion will make his debut on Sunday Night Football sporting MKX duds on a trip through his hometown New Orleans. The spot will run during the Saints game, and the theme is about dreams.
The Lincoln brand also picked up amputee triathlete Sarah Reinertsen to help sell the MKZ. Reinertsen was the first female amputee to finish the Ford Ironman Triathlon Kona. While charitable contributions and inspirational athletes make for great stories, we question how much it helps to move product off dealer lots. Lincoln needs to focus more on highlighting its products, as the MKX and MKZ are newer offerings that many luxury buyers don't even know exist. The MKX commercial is playing during a pricey primetime NFL slot, and the MKX interior is largely unseen and the exterior appears all too briefly. Check out the Harry Connick Jr. MKX commercial after the jump.
[Source: BRANDWEEK]
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