So how much does all this fun footage cost? Martin says the cars cost $350,000 to build and the tests cost another $100,000. The Tesla sells for $100,000 but the cars in the crash tests have equipment added to measure the damage done to the crash test dummies. Martin says Tesla has done about 8 tests; So the video is about a million dollars a minute, give or take a million. These are, of course, hand picked videos done by Tesla but the car looks amazingly safe. Air bags are "freaking amazing" as Martin points out.