The modular design makes extensive use of aluminum, a Porsche Design trademark. The lines are clean and intended to appeal to masculine tastes. Porsche and Poggenpohl are citing a rising interest among men to fiddle around in the kitchen as an impetus for the high tech look, and that's also probably why there's an audio-video system built into the kitchen. There are lots of slick touches to keep the clean lines, such as overengineered latch and handle setups to open the doors and drawers electrically, though you can get conventional handles, too. Think of it as a kitchen with available Tiptronic.