General Motors unveiled its two-mode hybrid Chevy Tahoe and GMC Yukon. Ford unveiled a 60th Anniversary package for the F-150 and Super Duty, as well as the 2008 Harley Davidson editions. Finally, Dodge has taken the stage at the Texas State Fair, the new de facto venue for truck announcements, and unveiled the 2008 Dodge Ram Mega Cab Resistol Edition. For those like me who had never bothered to Google " resistol" before, it's a hat, a cowboy hat to be precise. The company who makes them is Dodge's newest co-branding partner, and the resultant love child is a giant truck with a cowboy hat theme. And yes, for your $48,310, Dodge will give you a Resistol Black Gold 20X felt cowboy hat with your truck, but you'll have to buy your own chaps and spurs.
The truck itself is a Ram Mega Cab with dual rear wheels, and is available as a 4x2 or 4x4. 17-inch chrome wheels turned by the company's 6.7L Cummins turbodiesel with a six-speed automatic are standard. What makes this a Resistol truck, however, is the two-tone color scheme of Dark Khaki Metallic and Light Khaki Metallic (who knew cowboys liked khakis so much?). The requisite spate of special badges adorns the exterior, along with a set of new stainless steel tubular running boards. Inside the cab awaits Yuma and Graystone leather seats embossed with the Resistol cowboy hat logo, as well as premium floor mats that have been branded with the company's logo in stitch.
Dodge is only producing a limited run of the Resistol Edition Ram Mega Cab, but declined to reveal how limited, so if you're a cowboy who needs a new horse, might want to mosey on over to your nearest Dodge dealership and make acquaintances with the purveyor.
Dodge Tips Hat to Texas with Introduction of New 2008 Resistol Edition
Dodge Ram Mega Cab
Buy a Truck, Get a Hat
- 2008 Dodge Ram Mega Cab leads full-size segment with numerous best-in-class features including largest interior cargo volume, largest flat-floor load area and segment-first reclining rear seats
- Resistol Edition Dodge Ram 3500 Laramie Mega Cab provides new level of exclusivity with premium exterior and interior treatments
- Bonus feature: every Resistol Edition Dodge Ram 3500 Laramie Mega Cab comes standard with a Resistol Black Gold 20X felt cowboy hat
- MSRP begins at $48,310, available in early 2008
"Dodge Ram Mega Cab is popular with customers because it gives them more," said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications, Chrysler LLC. "More room, more comfort, more capability and more practicality. Our partnership with Resistol – one of America's best names in Western wear – gives us the opportunity to add yet another 'more' to the list: more exclusivity."
"Resistol Hats are the hat of choice for the core cowboy and are the most durable hats on the market today," said Stan Redding, Vice President of Sales and Marketing, HatCo. "Resistol is the King of Cowboy Hats and it's a natural fit to be partners with the King of cowboy pickup trucks."
The new 2008 Resistol Edition Dodge Ram is a 3500 Laramie Mega Cab with dual rear wheels, available in either 4x2 or 4x4 configurations. Every Resistol Edition Ram Mega Cab is equipped with 17-inch chrome-clad wheels and the new 6.7-liter Cummins turbodiesel engine with six-speed automatic transmission. The 6.7-liter turbodiesel engine achieves 2010, 50-state emission standards three years early, making Dodge Ram the cleanest and best-performing heavy-duty pickup truck in the market.
Resistol-specific touches include a special two-tone exterior color scheme of Dark Khaki Metallic main body upper and Light Khaki Metallic lower body and front and rear fender flares. Special Resistol badges adorn each B pillar, and stainless steel tubular side steps reach from wheel to wheel, a first for Dodge Ram Mega Cab.
Inside, the 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab features Yuma and Graystone premium leather seating, embossed with the distinctive Resistol cowboy hat logo. Premium-weight floor mats are also embossed with the Resistol logo.
The Resistol package complements a pickup already perfect for those who like to live large, boasting the largest, longest cab in the segment (143.2 cubic inches and 111.1 inches), the largest interior cargo volume (72.2 cubic feet), the largest cargo volume behind the rear seat (7.7 cubic feet), the largest flat-floor load area (16.8 square feet), the largest second-row leg room (44.2 square inches), largest rear door opening (34.5 inches wide and 35.5 inches high), largest rear door open angle (85 degrees) and first-ever reclining rear seats, with 22- to 37-degree seat back angle.
Dodge Ram Mega Cab also offers the most powerful lineup of engines, from the standard 345-horsepower 5.7-liter HEMI® or the 350-horsepower 6.7-liter Cummins turbodiesel.
A limited production run of the 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab will be built at the Saltillo (Coahuila, Mexico) Truck Assembly Plant. Production will begin in December 2007. MSRP of the Resistol Edition Dodge Ram begins at $48,310.
With a U.S. market share of 6.5 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. Dodge continues to lead the minivan market with a 20 percent market share in the U.S. In the truck market, Dodge has a 15 percent market share. Last year, Dodge entered key European volume segments with Nitro and Caliber. Dodge Avenger made its European debut this year. The all-new 2009 Dodge Journey will be sold in global volume markets outside North America in both left-hand and right-hand drive in mid-2008.
In the year 1927, the Resistol Hat brand was created and ever since the brand has been synonymous with quality. Whether it's our patented Comfort Sweatband or the over 200 steps go into each Resistol hat, our hats are made with only the finest furs and leathers. Whether you're spending a night on the town or riding into one rest assured that you'll find no other hat as durable and comfortable as a Resistol.