Bugatti to retain ultra-exclusivity with new model

The debate as to whether Bugatti was going to create a second model eventually led to former Bugatti head Thomas Bscher's resignation. Bscher wanted another car, Martin Winterkorn, head of VW, said that a second car would remain nothing more than Bscher's dream.

Somewhere, minds have changed. Although Bugatti isn't meeting original sales projections, new Bugatti CEO Franz-Josef Paefgen assures the continuation and growth of the brand. Not only that, but it has been decided that the second model won't be one priced in the thick-growth band of ultra luxury vehicles, around $150,000 to $200,000. No, it will be just as much, and be just as exclusive, as the current $1.4 million Bug. According to Paefgen, it will have "lifetime volumes in the hundreds."

No one has any idea what such a vehicle will be. And if Bugatti keeps losing money in the amounts rumored, no one knows if VW won't have another change of mind and shut it down. So until then, I guess we'll just have to be happy with Veyron variations like the Pegaso, Pur Sang, and convertible.

[Source: The Car Connection]

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