High Aussie dollar threatens more Holden exports

Before you start sweating, rest assured Holden's VE Commodore will be heading Stateside as the Pontiac G8, but as for other models such as the two-door Ute, things are looking in doubt. GM Vice Chairman Bob Lutz is a key backer of bringing the Ute to the U.S. but revealed at this week's Frankfurt Auto Show that the export program could be in doubt because of the strong Australian dollar. Either the car-based pickup would be priced out of the market or GM would have to subsidize it, something that's not going to happen, Lutz informed.

Plans to import roughly 50,000 Pontiac G8s are unchanged but the margins made on the car will be very slim, meaning there's no room to add a variant priced below it. This will come as a major blow to Holden staffers. Almost half of its annual production of 147,000 cars is exported and gaining a foothold in the lucrative U.S. markets has been one of its key goals over the past decade.

[Source: Drive.com.au]

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