BMW name celebrates 90th birthday

July 21 is a very special day for many of us. It marks the release of the last installment in the Harry Potter series. But it is also a special date for lovers of Bavarian wheels. For, 90 years ago on that forthcoming date, the BMW name first appeared. Way back in 1917, BMW was trademarked and soon after the new name was applied to everything built by the firm. Those three little letters that would come to signify sports sedans to so many, were built on the back of a small engine manufacturer. Back then Karl Rapp was building V12 engines for Austro-Daimler. Soon he was joined by Camillo Castiglioni, Cornelius Jagdmann and Max Friz, and Bayerische Motoren Werke was born. We suggested BMW give away 90 M3s to automotive bloggers in honor of the occasion, but they haven't returned our calls.
[Source: MotorAuthority]

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