Wow, that didn't take very long. Those
new WRX ads we just told you about are already on
YouTube. You know, the ones that use "traditional" Japanese cultural references like "
Fast and Furious," "Crouching Tiger, Hidden Dragon," and "Blade Runner". Several of you picked up on the fact that the American ad agency responsible for this new campaign might have their Chinese and Japanese mixed up a bit, but the point remains that as elements of popular culture, these all appeal to the target market for the new
WRX, the 20- and 30-year-old guys who are into manga and anime. Follow the jump to see the "Legend Reborn" clip where a WRX slices through the jungle and heeds the call of the wild, flexing its trail muscles along the way. And we find out that apparently the call of the wild is loud enough for people in the city hear, as well. Check it out.
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