WRX marketing campaign injected with Japanese culture

Subaru is hoping to give us all a little culture via its new Impreza ads. To show off the new 2008 Impreza and WRX, the company is using an ad campaign that portrays "the history, heritage and popular culture of its home country, Japan." Think everything from Japanese pop culture, from anime films and manga comics, to "The Fast and the Furious," "Crouching Tiger, Hidden Dragon" and even "Blade Runner." The commercials will be debuting online today.

Visitors to the Subaru site will find three commercials that show a man from the future visiting "a land of forbidden secrets." While navigating this jungle, he discovers that "the legend is reborn," and eventually takes control of a "powerful jungle creature," the new WRX. The print ad at right shows the look and feel of the campaign, complete with hilltop dragon. Other print ads will follow the theme and present comic-book panel stories complete with dialogue balloons. Seems like a great fit for the 20 to 34-year-old men that the car is aimed at.

[Source: NY Times]

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