At Ford's recent 2008 product information event, the Blue Oval showed that it's catching up to the competition on many fronts, including powertrains, interior quality, and overall refinement. The fact is, the folks over in Dearborn are playing catch-up vs. the competition, and in some ways Ford has a lot of work ahead of it. One area where the automaker's been lacking was with regards to iPod compatibility and integration in its vehicles, but with Microsoft's Sync technology rolling out for 2008, Ford's ready to jump to the head of the class.
We sat down with representatives from Ford and Microsoft during our recent trip to Dearborn, and we got an in-depth walkthrough of Ford's multimedia initiative. Sync integrates MP3 players and Bluetooth phones into the stereo system to give drivers greater flexibility to their digital assets. One very exciting aspect of Sync is that high-end stereo and nav systems aren't needed to use the technology. Sync will be standard on all Lincoln models and available as an option on most Fords and Mercurys for MY 2008. During our demo, we saw a Zune player (like we said, it's Microsoft) plugged into the audio jack inside the armrest storage area, plus a Blackberry device connected via Bluetooth, all running through the stereo. More on Microsoft's and Ford's Sync software, as well as an in-depth demonstration video is available after the jump.