There is no limit to the number of ideas dealers can submit, but plans have to be implemented and proven effective to be considered. Suggestions will be accepted until Nov. 15 and then a third party judging company will determine the winners. Those winners will be announced in February, 2008. A book will then be compiled with all of the best ideas so dealerships can learn how to implement the ideas themselves. It will be up to the winning dealerships to divide the cash awards amongst their employees as they see fit. The money for this campaign is actually coming from marketing rather than customer service, as they thought it was a better use of funds than some short-term lease or other incentive to temporarily boost sales. Give a man a fish and you feed him for a day. Create a better way to keep Lexus customers happy, and you get fifty grand.
[Source: Automotive News, sub. req'd]