In the past, dealers had to go through "channels" to acquire such vehicles, but in addition to the cash, the new program is apparently intended to allow dealers to skip some of the red tape.
Should it be necessary to offer incentives to your dealers to buy the very product you're trying to sell? With more than 1,200 dealers, sales numbers wouldn't spike all that much, actually. But the image boost of all those shiny new Tundras would surely be a plus. Maybe Toyota should also consider offering special incentives to the behind-the-scenes crews of its commercials and, what the heck, those NHTSA workers too. Couldn't hurt.
[Source: AP via Forbes.com]