March Madness: GM brings back 0% financing and cash rebates

General Motors has decided to bring back 0% and reduced-rate financing on many of its models to save its sales efforts for March. No doubt the General is keen on putting up positive numbers for the month to compliment the other bits of good news that have signaled its turnaround may have turned the corner. The new incentives start today and include 0% financing for 36 months and reduced-rate financing for up to 72 months, in addition to an extra $1,000 rebate that can also be used by the customer. The vehicles eligible for the new incentives, which will last through April 3rd, include the usual suspects, as well as the new 2007 Chevy Silverado and GMC Sierra, which is a bit of a surprise. The automaker no doubt senses an opportunity to hit its main rival, the Ford F-150, where it hurts. Considering the current F-150 is now an older model than the new GMT900 trucks from GM, as well as the new Toyota Tundra, its position as King of the Hill in the truck country is in serious jeopardy this year.

[Source: Automotive News]