The firm was reportedly fixing up the chop-lifter for a show and was looking for a way to get it noticed. After driving around car lots looking for the most vibrant of tints, they decided to go with Viper Racing Yellow, and painted the helicopter to match, complete with silver stripes.
The chopper was apparently a big hit at the show, and the owner is undoubtedly the only one to have matching Huey and Viper. (Sure beats matching luggage.) One big difference between the two, aside from the obvious: take a close look a the picture and you'll notice the M60-D cannon mounted to the side of the helicopter, something you're not likely to see on a Viper (unless, of course, Dodge steps in for Aston Martin in the next Bond film).
Thanks for the tip, Dave!