How Automobile envisions the next Ford Escort

As we reported a few days back, Ford has big plans for the bits and pieces that make up the Mazda 2. While the Mazda will have the requesitie joie de vivre known as "zoom zoom," Ford variants are a go, as well. Automobile posits that naming the Ford version might be a sticky wicket. We've recently seen the blue oval return to names with some history, so an all new moniker may be out from the get-go. That leaves us with some greatest hits from yesteryear. Pinto likely won't work, it's too old, and those cars are rolling punchlines, anyway. Fiesta? Well, we're getting closer. The US was graced with the Fiesta back when the Rabbit was a small car, and they were wonderful. Unfortunately, the age problem is still there, and not enough people know what the Fiesta is/was anymore. Staying with F, we can move to Festiva, but we'd rather not. Ka would probably be fine in Boston, but nobody would know what the hell you're talking about. Conversations would have a real "who's on first" feel.
"I'm going to move my Ka, or it'll be plowed in."

What kind of car is it?

"A Ford."

Ford what?


Right, I know it's a car, but what model?

"Ford Ka."

On and on it would go. That leaves us with one venerable name: Escort. The original Laser-platform Escorts were a pretty decent stab at a world car once they solved the oil burning issues with the 1.6L engine and funky shifting from the automatic. By 1985, they were decent little cars. It'd be a return to history all around. The Escort ended up swiping a Mazda platform for it's last iteration (The 91 "shrunken Taurus" model), so taking the Mazda2 and calling it Escort would be a return to the past. Since they've brought back the Taurus and Sable names, revisiting other 1980s names sounds reasonable, but please, leave the fashion, music, and hairstyles there.

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