Read on to know how the big boys are paying attention to what you say.
[Source: Advertising Age]
Ad Age says Ford has realized the value in blogs and enthusiast discussion groups and has hired BrandIntel to study Internet traffic for Ford chatter. In the article, Steve Crosby, Ford's manager of global media services and internet communications, says the company will be watching for customer service comments, product discussions and advertising feedback. They will then take appropriate action to address frequently talked about issues or join in online discussions to dispel rumor or correct inaccuracies.
Apparently Ford is even a little late to the game. The Chrysler Group just re-enlisted BrandIntel's services. Randall McAdory, manager of business intelligence at Chrysler says in the article, "We also think [automotive enthusiasts] are influential offline in everyday life" and Chrysler wants these people "to think about us." Chrysler also says if enough of us car nuts demand something in our discussions, it very well might come to pass sometime down the road.
So now that you're feeling all empowered, what one piece of advice would you share with a car company executive knowing that somebody might just pass it on up the ladder?